---
version: alpha
name: "Verizon"
website: "https://www.verizon.com"
description: >-
  A wireless carrier whose marketing surface runs a strict black-and-white binary — primary buttons in pure ink black, hero
  headlines in white, canvas in white — broken only by a single electric neon-yellow accent used sparingly for deal badges
  and promotional chips, and by the brand-registered crimson (#ee001e) that appears on tab indicators and inline brand
  marks. Typography runs Verizon NHG DS at weight 700 across every display and heading tier, with BrandFont-Display
  handling nav links and BrandFont-Text as the legal caption voice; the system uses fully-rounded 44px pills for its
  primary CTAs, making buttons the softest element in an otherwise hard-edged retail grid.

seo:
  title: "Verizon Design System for React — black-on-white retail, NHG DS, 15 components"
  metaDescription: "Verizon's marketing-site design system as a DESIGN.md file. Black primary buttons, Verizon NHG DS at weight 700, neon-yellow deal badges, 15 tokens. For React, Next.js, and AI tools."
  highlights:
    - "Black-binary canvas — pure black ink on white canvas for every primary surface; the brand color is reserved for tab indicators and inline marks, not CTAs"
    - "Neon-yellow deal badge — electric yellow appears on promotional chips and sale flags, the loudest color on an otherwise achromatic retail page"
    - "44px pill buttons — the primary CTA sits at a fully-rounded 44px pill, the softest shape in a retail grid where everything else has sharp or minimal rounding"
    - "Weight-700 everywhere — Verizon NHG DS runs at 700 across display (48px), section headings (40px), and sub-headings (24px); no light-weight display tier exists"
    - "Three-font split — NHG DS for headings and body, BrandFont-Display for nav and CTA labels, BrandFont-Text for legal fine print"
  tags:
    - "Consumer Electronics"
    - "E-commerce & Retail"
  lastUpdated: "2026-05-19"
  author:
    name: "Dov Azencot"
    url: "https://x.com/dovazencot"
  opening: |
    Verizon's marketing site is a retail machine dressed in black ink and white — a system where every primary CTA is a pure-black pill button, every hero headline is white text on a photographic background, and the entire below-fold canvas is white with black text. It is not a brand-first page; it is a deal-first page. The hero panel carries the product hero image (iPhone 17 Pro in a copper-orange finish) behind a black overlay, with a 48px weight-700 headline, and a cream-background pill CTA that reads "Switch to Verizon." Where T-Mobile runs on a magenta canvas and AT&T surrounds its deals with mid-blue, Verizon holds to achromatic authority: the brand speaks through the depth of the retail offer, not through a chromatic brand moment above the fold.

    The DESIGN.md file captures 15 color tokens from the achromatic core — ink black, canvas white, the warm cream (#f8f3e9) used in the hero CTA, the cool mid-gray (#6f7171) used for secondary labels, the neon-yellow (#f8ff3c) used for deal-badge fills, and the brand-registered crimson (#ee001e) that appears on active tab indicators and inline brand marks. Typography tokens span three font families: Verizon NHG DS for body, display, and headings (all at weight 700), BrandFont-Display for nav links and CTA labels (weight 700, 0.5px tracking), and Verizon NHG eTX for fine-print legal captions (11px / 400). Twelve components cover the pill primary button, the black secondary ghost button, the product card, the category-tab strip, the deal-badge chip, and the text input.

    Feed this file to Claude or Cursor and it reproduces Verizon's specific moves: black primary buttons instead of colored CTAs, 44px full-pill rounding on the primary action only, weight-700 display across every heading tier without exception, and the neon-yellow deal badge reserved for promotional emphasis. The system is worth studying because its achromatic discipline is commercially precise — black conveys authority and network scale; the cream hero CTA inverts cleanly against the photographic background; the neon-yellow badge cannot be missed in a grid of device cards. Each color decision has a conversion reason.
  related:
    - href: "/design"
      title: "Browse all design systems"
      description: "The full directory of DESIGN.md files on shadcn.io, with live mockups for each."
    - href: "https://www.verizon.com"
      title: "Verizon — official site"
      description: "Verizon's public marketing site — the source of truth for the live tokens captured in this file."
    - href: "https://github.com/google-labs-code/design.md"
      title: "The DESIGN.md specification"
      description: "Google Labs' open spec for machine-readable design system files — the format this page is built on."
  questions:
    - id: "primary-color"
      title: "What is Verizon's primary brand color?"
      answer: "Verizon's registered brand color is a vivid crimson wired as --vui-theme-color-element-brand (#ee001e), but it appears only 6 times in the captured marketing page — 4 as background fills on active tab indicators and 1 each as text and border. The primary CTA button is not crimson; it is pure ink black (#000000) or a warm cream (#f8f3e9), depending on the hero context. The crimson is a brand mark, not a CTA color — a disciplined distinction most telecom brands blur. The achromatic primary button is the actual design signature of this system."
    - id: "typography"
      title: "What typeface does Verizon use, and what should I use as a substitute?"
      answer: "Verizon runs three proprietary families. Verizon NHG DS is the primary sans for body text, headings, and display (all at weight 700). BrandFont-Display handles nav links and button labels (also at weight 700, 0.5px letter-spacing). Verizon NHG eTX appears only in fine-print legal text at 10-11px / weight 400. All three are proprietary. The closest open-source substitutes are: Helvetica Neue or Inter for NHG DS (match weight 700 exactly), and Inter for BrandFont-Display. The 0.5px letter-spacing on nav links is the key detail to preserve."
    - id: "button-style"
      title: "What does Verizon's primary button look like?"
      answer: "The primary CTA button is a 44px-height fully-rounded pill (borderRadius 44px) with an 11px top/bottom and 24px left/right padding. In the hero panel, it fills with warm cream (#f8f3e9) and uses black ink text at 16px / weight 700 in Verizon NHG DS. Below the fold, primary buttons use the pure-black (#000000) fill with white text. Secondary buttons are ghost style — transparent background, black border, black text, the same 44px pill geometry. The pill rounding is the warmest shape in an otherwise hard-edged retail grid."
    - id: "neon-yellow"
      title: "What is the neon-yellow used for on Verizon's site?"
      answer: "The electric neon-yellow (#f8ff3c, merged from #f8ff3c and #f5ff1e) appears 11 times on the captured page — 4 as text, 3 as background fill, and 4 as border. It is exclusively a deal-badge and promotional-chip color: the 'Limited time offer' banner, price-savings callouts, and deal-highlight chips in the product card grid. It never appears on primary CTAs or nav elements. The yellow reads loudly in the mostly-achromatic page, which is the point — it signals urgency and savings at a glance in a dense retail grid."
    - id: "grid-and-layout"
      title: "What is Verizon's retail grid structure?"
      answer: "The page uses a 1232px content well (--vui-root-content-well-max-width: 1232px) with 24px gutters and a 1.5rem root grid gap. The hero is full-bleed. Below the fold, the product card grid runs 4-up on desktop (iPhone, Samsung, Google Pixel, and a trade-in promo card), each card with 16px internal padding, 12px corner radius, and 1px black hairline border. The 'Stay connected & save' section runs a 3-up icon-plus-label grid at full width. Section padding is 64px top/bottom between major bands."

mockups:
  - "marketing-hero"
  - "media-grid"

colors:
  primary: "#ee001e"
  ink: "#000000"
  ink-secondary: "#6f7171"
  canvas: "#ffffff"
  hero-cta-fill: "#f8f3e9"
  deal-badge: "#f8ff3c"
  hairline: "#d8dada"
  disabled-bg: "#cccccc"
  disabled-border: "#a7a7a7"
  success: "#008331"
  info: "#006fc0"
  error-element: "#b95319"
  warning-element: "#ffcd27"
  feedback-success-tonal: "#a4e6bd"
  feedback-warning-tonal: "#ffe797"

typography:
  display-xl:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 48px
    fontWeight: 700
    lineHeight: 42px
    letterSpacing: 0
  display-lg:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 40px
    fontWeight: 700
    lineHeight: 40px
    letterSpacing: 0
  heading-md:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 32px
    fontWeight: 700
    lineHeight: 36px
    letterSpacing: 0
  heading-sm:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 24px
    fontWeight: 700
    lineHeight: 28px
    letterSpacing: 0
  body-lg:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 16px
    fontWeight: 700
    lineHeight: 20px
    letterSpacing: "0.5px"
  body-md:
    fontFamily: "\"Verizon-NHG-DS\", Helvetica, Arial, sans-serif"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 18px
    letterSpacing: "0.5px"
  brand-nav:
    fontFamily: "\"BrandFont-Display\", Arial, Helvetica, sans-serif"
    fontSize: 14px
    fontWeight: 400
    lineHeight: 20px
    letterSpacing: "0.5px"
  brand-button:
    fontFamily: "\"BrandFont-Display\", Arial, Helvetica, sans-serif"
    fontSize: 16px
    fontWeight: 700
    lineHeight: 20px
    letterSpacing: "0.5px"
  brand-label:
    fontFamily: "\"BrandFont-Text\", sans-serif"
    fontSize: 12px
    fontWeight: 400
    lineHeight: 16px
    letterSpacing: 0
  legal-sm:
    fontFamily: "\"Verizon-NHG-eTX\", Helvetica, Arial, sans-serif"
    fontSize: 11px
    fontWeight: 400
    lineHeight: 16px
    letterSpacing: 0
  legal-xs:
    fontFamily: "\"Verizon-NHG-eTX\", Helvetica, Arial, sans-serif"
    fontSize: 10px
    fontWeight: 400
    lineHeight: 12px
    letterSpacing: 0

rounded:
  none: "0px"
  xs: "2px"
  sm: "12px"
  md: "16px"
  lg: "24px"
  pill: "44px"
  full: "9999px"

spacing:
  xs: "4px"
  sm: "8px"
  md: "12px"
  base: "16px"
  lg: "24px"
  xl: "32px"
  2xl: "48px"
  3xl: "64px"

components:
  button-primary:
    backgroundColor: "{colors.ink}"
    textColor: "{colors.canvas}"
    typography: "{typography.brand-button}"
    rounded: "{rounded.pill}"
    padding: "11px 24px"
    height: "44px"
    border: "1px solid {colors.ink}"
  button-primary-hero:
    backgroundColor: "{colors.hero-cta-fill}"
    textColor: "{colors.ink}"
    typography: "{typography.brand-button}"
    rounded: "{rounded.pill}"
    padding: "11px 24px"
    height: "44px"
    border: "1px solid {colors.hero-cta-fill}"
  button-secondary:
    backgroundColor: "transparent"
    textColor: "{colors.ink}"
    typography: "{typography.brand-button}"
    rounded: "{rounded.pill}"
    padding: "11px 24px"
    height: "44px"
    border: "1px solid {colors.ink}"
  top-nav:
    backgroundColor: "{colors.canvas}"
    textColor: "{colors.ink}"
    typography: "{typography.brand-nav}"
    rounded: "{rounded.none}"
    padding: "8px 16px"
    height: "56px"
  nav-link:
    backgroundColor: "transparent"
    textColor: "{colors.ink}"
    typography: "{typography.brand-nav}"
    padding: "8px 12px"
  hero-heading:
    backgroundColor: "transparent"
    textColor: "{colors.canvas}"
    typography: "{typography.display-xl}"
    padding: "0px 0px 16px"
  section-heading:
    backgroundColor: "transparent"
    textColor: "{colors.ink}"
    typography: "{typography.display-lg}"
  body-paragraph:
    backgroundColor: "transparent"
    textColor: "{colors.ink}"
    typography: "{typography.body-md}"
  card:
    backgroundColor: "{colors.canvas}"
    textColor: "{colors.ink}"
    typography: "{typography.body-md}"
    rounded: "{rounded.sm}"
    padding: "{spacing.base}"
    border: "1px solid {colors.ink}"
  deal-badge-chip:
    backgroundColor: "{colors.deal-badge}"
    textColor: "{colors.ink}"
    typography: "{typography.brand-label}"
    rounded: "{rounded.xs}"
    padding: "4px 8px"
  category-tab:
    backgroundColor: "transparent"
    textColor: "{colors.ink}"
    typography: "{typography.brand-nav}"
    rounded: "{rounded.none}"
    padding: "12px 0px"
    borderBottom: "2px solid transparent"
  category-tab-active:
    backgroundColor: "transparent"
    textColor: "{colors.primary}"
    typography: "{typography.brand-nav}"
    rounded: "{rounded.none}"
    padding: "12px 0px"
    borderBottom: "2px solid {colors.primary}"
  text-input:
    backgroundColor: "{colors.canvas}"
    textColor: "{colors.ink}"
    typography: "{typography.body-md}"
    rounded: "{rounded.xs}"
    padding: "12px 16px"
    height: "44px"
    border: "1px solid {colors.ink}"
  legal-caption:
    backgroundColor: "transparent"
    textColor: "{colors.ink-secondary}"
    typography: "{typography.legal-sm}"
    padding: "0"
---

## Overview

Verizon's marketing site operates on a retail axiom that most telecom brands abandon: **Achromatic authority.** The entire primary surface — buttons, nav, product headings, card borders — runs in pure black and white. The brand-registered crimson is held so far in reserve that only active tab indicators carry it. Where T-Mobile saturates the above-fold hero in magenta and AT&T tints its whole canvas in a middle blue, Verizon treats color as a scarcity and lets the retail offer carry the weight.

The one exception is the deal-badge system. Electric neon-yellow (#f8ff3c) appears on promotional chips, savings callouts, and limited-time-offer banners — the single chromatic signal in a page otherwise built on black ink and white canvas. The yellow reads instantly against any context precisely because every other surface has surrendered color. This is not accidental; it is a conversion mechanism. The neon badge says "savings" in a retail page without needing a label.

Typography is a single-weight statement: weight 700 runs from the 48px hero headline down to the 16px button label without pause. Verizon NHG DS at 700 is the page's voice — confident, unhesitating, commercial. There is no light-weight display tier, no weight-300 magazine moment. Three font families divide labor: NHG DS for everything that needs to be read, BrandFont-Display for everything that needs to be clicked, and the legal NHG eTX for fine print.

**Key Characteristics:**
- Pure ink black (#000000) dominates with 933 occurrences — 472 as text, 443 as border.
- 44px fully-rounded pill geometry on primary CTAs — the warmest shape in an otherwise sharp retail grid.
- Electric neon-yellow (#f8ff3c) deal badge — the only chromatic element in a black-and-white marketing system, reserved for savings callouts.
- Crimson (#ee001e) restricted to active tab indicators and inline brand marks — 6 total occurrences, none on CTAs.
- Three proprietary font families: NHG DS (headings + body), BrandFont-Display (nav + buttons), NHG eTX (legal fine print).
- Weight-700 from 48px display down to 16px buttons — no lighter display weight exists on the page.
- 1232px content well with 24px gutters; product cards 4-up with 1px black hairline borders.
- Hero CTA uses warm cream fill (#f8f3e9) — a deliberate inversion against the photographic background.

## Colors

### Brand

- **Crimson** (`{colors.primary}` — #ee001e): frequency 6. Used as background (4), text (1), border (1). The registered Verizon brand mark — appears on active tab indicators in the nav strip. Not used on primary CTAs or hero elements. Wired as `--vui-theme-color-element-brand` and `--vui-theme-color-tabs-indicator-highlight-selected`. The rarity is the discipline.

### Surface

- **Ink** (`{colors.ink}` — #000000): frequency 933. Used as text (472), border (443), background (5), shadow (13). The dominant color across the entire page — primary button fill, card borders, all body text, focus rings. Wired across 15 CSS custom properties including `--vui-theme-color-button-primary-background` and `--vui-theme-color-element-primary`. Not near-black or charcoal: pure #000000.
- **Canvas** (`{colors.canvas}` — #ffffff): frequency 130. Used as text (55), background (24), border (51). Page floor, primary button text color, icon fills. Wired as `--vui-theme-color-surface` and `--background-color`.
- **Hero CTA Fill** (`{colors.hero-cta-fill}` — #f8f3e9): frequency 15. A warm cream — the background and border color of the hero CTA pill button, providing contrast against the photographic hero background. Wired as `--vz-gpt-gradient-header`. Not used on any below-fold elements.

### Accent

- **Deal Badge** (`{colors.deal-badge}` — #f8ff3c): frequency 11. Used as text (4), background (3), border (4). The neon-yellow promotional accent — deal badges, savings chips, limited-time-offer banners. The sole chromatic element in an achromatic system. Its high chroma reads across all device contexts without being tied to any brand narrative except "save money now."

### Supporting

- **Ink Secondary** (`{colors.ink-secondary}` — #6f7171): frequency 14. Used as text (7) and border (7). Secondary labels, scrubber controls, footnote text. Wired as `--vui-theme-color-element-secondary` and `--scrubber-color`. A cool mid-gray — not warm, not blue-gray.
- **Hairline** (`{colors.hairline}` — #d8dada): wired as `--border-color`. The system's light-hairline variant, used for subtle dividers and table row backgrounds.
- **Disabled BG** (`{colors.disabled-bg}` — #cccccc): low-contrast fill for disabled button surfaces.

### Semantic

- **Success** (`{colors.success}` — #008331): wired as `--vui-theme-color-feedback-element-success` and `--vui-theme-color-element-savings`. Used for savings and success feedback states.
- **Info** (`{colors.info}` — #006fc0): wired as `--vui-theme-color-feedback-element-information`. Information states.
- **Error Element** (`{colors.error-element}` — #b95319): wired as `--vui-theme-color-feedback-element-error`. Error states.
- **Warning Element** (`{colors.warning-element}` — #ffcd27): wired as `--vui-theme-color-feedback-element-warning`. Warning states.
- **Feedback Success Tonal** (`{colors.feedback-success-tonal}` — #a4e6bd): light background tint for success feedback banners.
- **Feedback Warning Tonal** (`{colors.feedback-warning-tonal}` — #ffe797): light background tint for warning feedback banners.

## Typography

### Font Families

The system runs three proprietary families. **Verizon NHG DS** (New Heritage Grotesque Display Standard) is the primary text voice — used for display headings (48px), section headings (40px / 32px / 24px), body text (14-16px), and any text that needs to be read at length. **BrandFont-Display** handles every interactive label: nav links (14px), button labels (16px), and UI-chrome text where tracking matters. **Verizon NHG eTX** (Extended Text) handles fine-print legal disclaimers at 10-11px / weight 400 — the only light-weight tier in the entire system.

### Hierarchy

| Token | Family | Size | Weight | Use |
|---|---|---|---|---|
| `{typography.display-xl}` | NHG DS | 48px | 700 | Hero h1 ("iPhone 17 Pro") |
| `{typography.display-lg}` | NHG DS | 40px | 700 | Section h2 ("Deals & discounts") |
| `{typography.heading-md}` | NHG DS | 32px | 700 | Section sub-headlines |
| `{typography.heading-sm}` | NHG DS | 24px | 700 | Card headings, h3 |
| `{typography.body-lg}` | NHG DS | 16px | 700 | Link text, emphasized body |
| `{typography.body-md}` | NHG DS | 14px | 400 | Running body text, card descriptions |
| `{typography.brand-nav}` | BrandFont-Display | 14px | 400 | Top-nav link labels |
| `{typography.brand-button}` | BrandFont-Display | 16px | 700 | Button labels |
| `{typography.brand-label}` | BrandFont-Text | 12px | 400 | Fine labels, badge text |
| `{typography.legal-sm}` | NHG eTX | 11px | 400 | Disclaimer text |
| `{typography.legal-xs}` | NHG eTX | 10px | 400 | Footnote characters |

### Principles

Weight 700 is the system's only significant weight for anything displayed above 12px. This is not an oversight — it is a retail strategy. Bold text reads faster in a scanning environment. The 0.5px letter-spacing on nav and button labels is a micro-detail that tightens BrandFont-Display at its display sizes. Inter at weight 700 with 0.5px tracking is the closest open-source substitute for both NHG DS and BrandFont-Display in their primary roles.

## Layout

- **Content well:** 1232px max-width (--vui-root-content-well-max-width), with 24px gutters (--vui-root-content-well-margin).
- **Full-bleed max:** 1600px (--vui-root-max-bleed-max-width) for the hero band.
- **Base unit:** 8px. Major spacing values: 12px (button padding vertical), 16px (card internal), 24px (section gap), 64px (section rhythm).
- **Product card grid:** 4-up at desktop, each card at 12px corner radius and 1px black hairline border, 16px internal padding.
- **Hero:** full-bleed photographic background, content centered, headline white at 48px / 700.

## Elevation

The system uses essentially no shadow tier. The 13 `#000000` shadow occurrences are concentrated on the black inset-shadow that defines the focus ring treatment (`--vui-theme-color-interactive-focusring`). Product cards use 1px black hairline borders rather than elevation shadows — a hard-line retail convention that makes the grid feel like a printed circular rather than a floating SaaS dashboard.

## Shapes

The radius scale is **asymmetric**: extremely soft on interactive controls (44px pill), sharply minimized on data surfaces.

- `{rounded.none}` 0px — hero section, full-bleed bands.
- `{rounded.xs}` 2px — the system's minimum rounding, used 10 times (deal badges, form inputs).
- `{rounded.sm}` 12px — product cards, modal dialogs.
- `{rounded.md}` 16px — image thumbnails, larger content tiles.
- `{rounded.lg}` 24px — feature callout tiles.
- `{rounded.pill}` 44px — primary and secondary CTA buttons, the dominant radius on the page (13 occurrences).
- `{rounded.full}` 9999px / 50% — avatar circles and icon buttons.

The 44px pill on CTAs sits above a 2px deal badge and a 12px card in the same layout — the contrast is intentional. The pill says "tap me" in an environment where everything else signals "read me."

## Components

**`button-primary`** — Pure-black fill (#000000), white text, BrandFont-Display at 16px / 700, 44px full-pill radius, 11×24px padding. Used for all below-fold primary actions ("Shop now," "See all phones").

**`button-primary-hero`** — Warm-cream (#f8f3e9) fill, black text, same pill and padding geometry as the primary. Used in the hero panel only — the cream contrasts cleanly against the photographic background where a pure-black fill would merge with the device shadow.

**`button-secondary`** — Transparent fill, black ink text, 1px black border, same pill radius. The ghost treatment — used for secondary CTAs paired beside a primary.

**`top-nav`** — White canvas, 56px height, brand-red "verizon" wordmark at left, product nav links in the center, cart / search / account icons right. 1px black bottom rule divides nav from hero.

**`nav-link`** — Transparent background, black text at BrandFont-Display 14px / 400 / 0.5px tracking, 8×12px padding. No hover fill visible in the captured surface.

**`hero-heading`** — White text on the photographic hero background, NHG DS at 48px / 700. 0 border-radius, 16px bottom padding separating headline from sub-copy.

**`section-heading`** — Black text, NHG DS at 40px / 700. Used for "Deals & discounts," "Stay connected & save," "Looking for something else?"

**`body-paragraph`** — Black text at NHG DS 14px / 400 / 0.5px tracking. Running card descriptions and section sub-copy.

**`card`** — White surface, 1px black hairline border, 12px corner radius, 16px internal padding. Holds the product device image, pricing headline, and a primary CTA. No shadow.

**`deal-badge-chip`** — Neon-yellow (#f8ff3c) fill, black text at BrandFont-Text 12px / 400, 2px radius, 4×8px padding. The page's single chromatic element — appears only on promotional savings callouts.

**`category-tab`** — Transparent background, black text at BrandFont-Display 14px, 12px bottom padding, no bottom border in resting state.

**`category-tab-active`** — Crimson text (#ee001e) and a 2px crimson underline border. The brand color's only visible appearance in the page chrome.

**`text-input`** — White surface, black text at NHG DS 14px / 400, 2px radius, 12×16px padding, 44px height, 1px black border.

**`legal-caption`** — NHG eTX at 11px / 400, ink-secondary (#6f7171) text, no background. Used for pricing disclaimers under promotional offers.

## Do's and Don'ts

**Do** use pure `#000000` — not a near-black or charcoal — for the primary button fill. The system's conviction is total black: 933 occurrences of the same hex, zero near-duplicates. A softer off-black reads as indecision in this context.

**Do** reserve the neon-yellow (#f8ff3c) exclusively for savings and promotional content. It is the page's single chromatic interruption; placing it on nav, headings, or general UI elements removes its ability to signal "deal" in a scanning context.

**Do** hold the crimson (#ee001e) to the tab-indicator role only. Using it on buttons or hero elements breaks the achromatic authority that makes the system distinctive; it would read as a standard telco rather than as a confident network brand.

**Do** use the warm cream (#f8f3e9) for the hero-context CTA only. Against the photographic background it reads as an inverted primary; on the white canvas below the fold it would disappear.

**Don't** use a rounded corner value between 2px and 12px. The radius scale jumps from 2px (inputs and badges) to 12px (cards) — nothing in between. Introducing a 6px or 8px value softens the retail-grid aesthetic without the warmth of the pill.

**Don't** use weight 400 for any heading above 14px. The system runs weight 700 at every heading tier without exception; introducing a lighter weight above the body level would read as a design inconsistency against the 933-occurrence ink-black authority.

**Don't** use `{colors.deal-badge}` (#f8ff3c) as a text color at small sizes (below 14px). The neon-yellow has insufficient contrast against white at body text sizes; its 11 page occurrences are all as background fills or large-format badge text.

**Don't** add a tinted shadow to product cards. The 1px black hairline border is the entire elevation system — adding a box-shadow competes with the border and softens the retail-circular aesthetic the brand uses to signal "this is a deal page, not a lifestyle brand."

## Known Gaps

- **Hover and focus states:** only the focus-ring token is captured (`--vui-theme-color-interactive-focusring: #000000`). Full hover, active-press, and disabled states are not exposed on the captured marketing surface.
- **Dark mode:** the captured page is light-only. The `--vui-theme-color-buttonicon-highcontrast-background-elevated` and related elevated tokens suggest a dark-surface context exists in the product app but does not appear on the marketing site.
- **Motion and carousel:** the product-card carousel (with previous/next arrow icons baked into CSS custom properties) animates on interaction; easing curves and duration are not captured.
- **Icon library:** Verizon ships its own SVG icon set via CSS custom properties (right-caret, left-caret, checkmark, warning, info, error, close, left-arrow, right-arrow). These are base64-encoded inline SVGs in the CSS variables — not external icon font references.
- **Sub-brand surfaces:** My Verizon dashboard, the Fios internet sub-site, and the Business section carry their own surface tokens not captured in the marketing site extraction.
- **Responsive breakpoints:** tablet and mobile layouts compress the 4-up card grid and collapse the top-nav to a hamburger; those breakpoint-specific changes are not captured here.
