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Comments A B Testing

1/100
Docs

Reply UI Layout

Started Mar 15, 2026

Running
Total users
2536
Variants
2
Leading
Variant A
ControlControl
50% traffic

Inline reply form below comment

Engagement
12.4%
Reply rate
8.2%
Avg time
2m 34s
Variant AWinner
50% traffic

Modal dialog reply form

Engagement
14.8%
Reply rate
10.1%
Avg time
2m 48s
Statistical significance
Engagement rate
+19.4%
95% conf.
Reply rate
+23.2%
95% conf.
Running for 20 daysUpdated 5 min ago