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Principles

Six ideas we refuse to compromise on

Every feature we ship is measured against these six principles. When a new idea cannot survive this gauntlet, we cut it — no matter how much engineering time has already gone into the prototype.

01

You own your data

Full exports in open formats are one click away. There is no lock-in tax and no waiting period when you decide to leave.

02

Latency is a first-class bug

Every page load is tracked against a 150ms budget. Regressions page the team the same way an outage would.

03

Private by construction

No third-party analytics, no session replays, and no customer data ever touches a marketing pixel. Ever.

04

Pricing you can predict

Flat per-seat plans with no usage-based surprise invoices. You will never get a bill larger than what you expected.

05

Humans answer your tickets

Every support reply is written by an engineer on the product team. No AI deflection layers and no outsourced tier one.

06

Open by default

Public changelogs, public roadmap, public status page. If we have shipped it or plan to ship it, you can read about it.