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The growth curve

Six milestones, one arc.

Click any point on the curve to inspect the milestone. The trajectory is the story — activation leads retention which leads expansion.

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Growth milestone curve from acquisition to expansionWeek 4 · 54
Week 4

Retention

Day 7 and day 28 cohorts stabilize. Weekly active users start looking like a flat line with a slight upward tilt — the sign of a healthy retention curve.

Data points connect. Hover any dot to compare.