About Apple Music DESIGN.md
Curated by Dov AzencotUpdated Source apple.com
- Music, Video & Streaming
Apple Music's marketing page is the loudest surface in Apple's web property — the rare moment Apple lets chromatic gradient do the work its product photography usually carries. The hero is a radial wash of Music Red (#fa243c) bleeding into magenta (#ff4dc3) and aubergine (#591962), with SF Pro Display set at 128px / 600 and -0.256px tracking floating above it in pure white. Below the hero, the page reverts to Apple's house grammar — white parchment cards at 10px radius, near-black ink (#1d1d1f) for body, and Action Blue (#0066cc) for every pill CTA — then alternates into dark photographic tiles for "Listening Experience" and "Music Discovery", each anchored by another gradient panel. The system is restrained Apple chrome carrying a saturated music-product payload.
This page captures the system as a DESIGN.md file built on the Google Labs spec for machine-readable design tokens. Inside: 21 color tokens covering the gradient ramp (Music Red, Crimson #c00020, Magenta #ff4dc3, Aubergine #591962, plus three coral-orange supporting stops), Apple's structural blacks and parchments, and the Action Blue interactive accent; 11 typography tokens running on SF Pro Display for the 21–128px display ladder and SF Pro Text for the 12–17px body ladder; six radius tokens centered on the 10px / 980px binary; an 8.4-step spacing scale anchored on 9.6px (78 occurrences) and 24px (15 occurrences); and 21 component recipes covering the gradient hero, dark immersion tile, discovery panel, blue pill CTA, parchment plan card, and the persistent global nav.
Drop the file into Claude, Cursor, GitHub Copilot, or any tool that reads structured design tokens. The agent produces React components that match Apple Music's actual voice — gradient hero on radial wash, dark photographic immersion, parchment plan card, blue pill CTA — rather than a generic music-app template. Use it as a reference when you need a streaming product page that breaks its parent brand's chrome restraint without abandoning it, a teaching artifact for chromatic discipline within a single-accent system, or a starting point for any subscription product whose marketing wants to feel emotional rather than catalog-grade.
What makes it distinct
- Radial gradient heroMusic Red (#fa243c) bleeds into magenta (#ff4dc3) and aubergine (#591962), a chromatic intensity Apple.com itself refuses
- Display headline at 128px / 600 / -0.256px trackingthe SF Pro Display ceiling, used once per surface
- Pill-and-radius binary10px (56 uses) for tiles, 980px (12 uses) for every CTA, nothing in between for interactive grammar
- Quiet pill CTA inside loud canvasAction Blue (#0066cc, 64 hits, all text and border) stays the same hex against the gradient roar
- Three-tile rhythmgradient hero, dark photographic immersion (#1d1d1f), then chromatic discovery panel, repeated as the page scrolls
Live at apple.com
A snapshot of the brand in production. Hover the frame to scroll the page; click to visit.
apple.comExplore Apple Music
Pick what you want to see — mockups, colors, typography, layout, or the full component list.
Brand & Accent
Sparing, CTA-only voltage.
Surface
Page and card backgrounds.
Text
Headlines, body, captions, muted.
Borders & Hairlines
Dividers, outlines, structural rules.
Other
Specialty colors.
Apple Music design system FAQ
Common questions about Apple Music's tokens, components, and how to use this DESIGN.md in your project.
Related reading
Specs, directories, and component libraries that pair with this design system.
Use Apple Music in your project
One machine-readable file. Drop it into Claude, Cursor, or any AI tool that reads DESIGN.md.