What is Lamborghini's primary brand color?

Lamborghini Gold ('#FFC000') — a warm saturated amber-gold at rgb(255, 192, 0) used exclusively for primary action buttons like 'Discover More', 'Tickets', and 'Start Configuration'. It is the only chromatic color in the entire interface and ignites against the absolute black canvas like a headlight cutting through night. Hover state darkens to '#917300'. Lamborghini never uses Gold for decorative purposes — that restraint is what gives it weight.

Why does Lamborghini use absolute black instead of dark gray?

The canvas is true black ('#000000') — not '#0a0a0a', not '#111111', not any softened near-black that most dark-mode systems use. The brand treats darkness itself as whitespace: generous black expanses between content blocks create breathing room the way white space does in a light design. Elevated surfaces step up through '#181818' (Dark Iron) and '#202020' (Charcoal), but the page floor remains uncompromisingly '#000000'.

What typography does Lamborghini use, and what should I substitute?

LamboType — a custom Neo-Grotesk typeface created by Character Type and design agency Strichpunkt for Lamborghini's 2024 brand refresh. It features 12-degree angled terminals inspired by aerodynamic car geometry, hexagonal construction logic, widths from Normal to Ultracompressed, and weights from Light (300) to Black. The system runs 14 type tokens from 120px display down to 10px micro labels, almost all uppercase at weight 400. Open Sans is the documented fallback for forms; for open-source substitutes outside Lamborghini's licensing, condensed Neo-Grotesks like Inter Display or Archivo work as starting points.

Why is every button square-cornered?

Zero border-radius is non-negotiable across buttons, cards, and containers. Sharp angular rectangles echo the aggressive lines of Lamborghini vehicles. The only rounded element in the entire system is the toggle switch at 20px radius; badges sit at 2px (barely perceptible) and span elements at 1px. Curved edges contradict the angular aesthetic, so they are forbidden on primary surfaces.

How does Lamborghini handle depth without shadows?

On a true-black canvas, traditional drop shadows are invisible — so the system inverts the model and uses surface color layering instead. Elevation runs '#000000' (Abyss) -> '#181818' (Dark Iron) -> '#202020' (Charcoal) -> '#494949' (Graphite). Modal scrims use rgba(0,0,0,0.7), and lighter overlays use rgba(0,0,0,0.5) or rgba(0,0,0,0.25). Elevated elements are literally lighter than their surroundings.

Can I use this DESIGN.md to build a React product?

Yes — feed the file to Claude, Cursor, or any AI tool that reads structured design tokens. The agent will produce Lamborghini's restraint (single Gold accent, sharp corners, uppercase LamboType, true-black canvas) rather than a generic dark theme. The risk to watch is the LamboType license — it is proprietary to Lamborghini, so production projects need a substitute. Every hex, font weight, padding, and component definition in the spec is a quoted value ready to paste into Tailwind config or CSS variables.

Lamborghini Design System

Lamborghini's design system as a DESIGN.md file.

About Lamborghini DESIGN.md

Curated by Dov AzencotUpdated May 12, 2026Source lamborghini.com

Automotive
Consumer Electronics

Lamborghini's website is a cathedral of darkness. The canvas is true black ("#000000") — not dark gray, not near-black — saturating the viewport edge to edge, with white and Lamborghini Gold ("#FFC000") as the only relief. Headlines SHOUT in uppercase LamboType at 120px with 0.92 line-height, stamped from steel rather than typeset. The hero is full-viewport cinematic video; navigation is a centered bull logo, a "MENU" hamburger, and search and bookmark icons floating in the void with no visible header background. There are no gradients on buttons, no glows on cards, no decorative bling. Zero border-radius runs through every CTA and container; the only rounded element in the system is a 20px toggle switch. The mood is nocturnal motorsport — exclusive, theatrical, intimidating.

This page packages all of that into a single DESIGN.md file. Inside: roughly 20 colors split into Gold accents, six surface tones, and an eight-step achromatic gray ramp; 14 type styles built on a custom Neo-Grotesk called LamboType (by Character Type and Strichpunkt) with 12-degree angled terminals derived from aerodynamic vehicle geometry; five button variants from Gold Accent CTA to Transparent Ghost; and elevation handled through five surface tiers from "#000000" up to "#494949" rather than drop shadows. The format follows the Google Labs DESIGN.md specification — one machine-readable file per system.

Feed the file to Claude, Cursor, or GitHub Copilot. The agent will reproduce Lamborghini's restraint — absolute black canvas, single Gold accent, sharp corners, uppercase LamboType discipline — rather than a generic dark theme that gets dark gray surfaces and rounded buttons wrong. Or reference the tokens directly: every hex, font weight, and component padding is a quoted value ready for Tailwind config or CSS variables. The reason this system rewards study is the discipline of subtraction — Lamborghini proves that one chromatic color plus aggressive typography on a true-black canvas outperforms most multi-accent palettes.

What makes it distinct

True black ('#000000') dominatesnever dark gray as a substitute, with white and gold as the only relief tones
Single accent voltageLamborghini Gold ('#FFC000') reserved exclusively for primary CTAs, never decorative
Zero border-radius everywheresharp angular rectangles echo the aggressive lines of the vehicles
Custom LamboType Neo-Grotesk12-degree angled terminals, weight 400 carries 120px display headlines
Darkness as whitespaceelevation comes from '#000000' to '#202020' surface layering, not shadows

Live at lamborghini.com

A snapshot of the brand in production. Hover the frame to scroll the page; click to visit.

lamborghini.com

Explore Lamborghini

Pick what you want to see — mockups, colors, typography, layout, or the full component list.

Brand & Accent

Sparing, CTA-only voltage.

Text

Headlines, body, captions, muted.

Other

Specialty colors.

Lamborghini design system FAQ

Common questions about Lamborghini's tokens, components, and how to use this DESIGN.md in your project.

Specs, directories, and component libraries that pair with this design system.

Browse all design systems

The full directory of DESIGN.md files on shadcn.io, with live mockups for each.

Lamborghini official site

The reference experience — full-viewport video heroes, LamboType in production, the Gold CTA pattern.

The DESIGN.md specification

Google Labs' open spec for machine-readable design system files — the format this page is built on.

Use Lamborghini in your project

One machine-readable file. Drop it into Claude, Cursor, or any AI tool that reads DESIGN.md.

Download DESIGN.md

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