What is JACQUEMUS's primary brand color?

JACQUEMUS has no brand accent color in its marketing chrome. The system captured on the site runs purely on ink black and white. The only chromatic associations the brand deploys — the warm provençal pastels, the dusty pinks and lavenders visible in campaign photography — live entirely in the photography layer, never in the interface chrome. The maintenance-page capture makes this unusually transparent: stripped of all imagery, the brand presents as black ink on white paper and nothing else. CSS variable declarations include Bootstrap-style utility values (amber, green, pink, purple, teal) that are structural scaffolding tokens, not brand colors.

What typeface does JACQUEMUS use, and what should I use as a substitute?

JACQUEMUS runs Futura PTT, a digitization of Paul Renner's Futura with expanded language support. It appears at weight 400, 18px, 0.56px letter-spacing across body text, the wordmark, and navigation. The wordmark renders in bold all-caps (likely weight 700 or 800 at a larger display size not captured in the sparse maintenance extraction). For open-source substitution, Futura PT (Adobe Fonts) is the closest licensed match. For free options, Nunito Sans or Josefin Sans approximate the geometric construction; Jost is the closest Google Fonts match to the counter shapes. None fully replicate Futura PTT's specific tightness at display sizes.

How does JACQUEMUS render its wordmark and what role does it play in the layout?

The JACQUEMUS wordmark is set in all-caps Futura PTT at the top-left of every page. In the maintenance-page capture it renders as the single most visually dominant element — larger than any body text, heavier by virtue of its all-caps setting rather than any weight change. Below the wordmark a full-width 1px black hairline rule separates the masthead from the page content. The wordmark functions as both brand identification and primary visual anchor; when photography is absent, the layout is organized entirely around it. This masthead-first layout is consistent with print-magazine conventions — the cover flag as the primary design element.

What spacing system does JACQUEMUS use?

The captured page shows sparse spacing values across very few elements: a 50px vertical padding on the page sections, 20px horizontal margin on container text, and 32px paragraph spacing. The system appears to use generous vertical breathing room as a spaciousness signal — 50px top/bottom padding on a page section is twice the typical 24px convention. This aligns with the brand's editorial sensibility: whitespace is itself a design element, not wasted space. The horizontal margins (15–20px at desktop) are narrower than expected, suggesting the text column is wide and the whitespace is predominantly vertical rather than lateral.

Why is the extraction so sparse? Is this a valid DESIGN.md?

The extraction ran against a site-maintenance page rather than JACQUEMUS's full marketing site. This produced only 38 scanned elements and very limited typography and color data — essentially the typographic skeleton of the brand's holding page. The tokens in this file are ground-truthed against that capture and represent what the maintenance page actually rendered, not an inferred full system. The file includes a Known Gaps section listing what is absent from the spec. For production use, re-run the extractor against the live marketing site once it emerges from maintenance — the full site carries a substantially richer component set including product grids, campaign photography panels, bag detail components, and the checkout flow.

JACQUEMUS Design System

JACQUEMUS's design system as a DESIGN.md file: binary black-on-white palette, Futura PTT geometric sans at 18px with wide letter-spacing, zero decoration.

About JACQUEMUS DESIGN.md

Curated by Dov AzencotUpdated May 19, 2026Source jacquemus.com

E-commerce & Retail

JACQUEMUS's marketing site, captured during a brief maintenance window, reveals the typographic skeleton that holds the brand together when photography is stripped away. The page is two colors — black and white — and one typeface: Futura PTT, a geometric sans at weight 400 with 0.56px letter-spacing rendered at 18px. The all-caps wordmark "JACQUEMUS" at the top-left is the single most dominant element on the screen; beneath it, a full-width 1px hairline rule, then centered body text announcing the maintenance. Where other fashion brands deploy photography-first or gradient-rich pages, JACQUEMUS's skeleton reads as the brand's own kind of confidence — the typeface alone is expected to carry the weight.

The DESIGN.md file packages what can be machine-read from the captured surface into a spec for React and AI tools. Inside: 4 color tokens across a pure black-and-white binary palette; 8 typography tokens all running Futura PTT at a single weight and size with variations mapped to semantic roles; a flat 0px radius on every element; 7 spacing tokens on a standard scale; and 12 component definitions covering the wordmark, hairline rule, body paragraph, and maintenance-state layout. The extraction ran against a maintenance page — a condition that exposes the design's bones with unusual clarity.

Feed this file to Claude or Cursor and it will reproduce JACQUEMUS's typographic register: Futura PTT in all-caps at the wordmark tier, tracking-widened at 0.56px for body text, black on white without exception. The system's value as a reference is the clarity of its restraint — one typeface, one weight, two colors, one structural rule. For a development team building a fashion-adjacent landing page that needs typographic authority without photography, this skeleton is the starting point.

What makes it distinct

Binary palettepure ink black on white, no accent, no grey tier, no color of any kind in the chrome
Futura PTT at a single size18px / 400 with 0.56px tracking carries the wordmark, body, and navigation; the typeface is the entire system
Wordmark as primary UI elementJACQUEMUS in all-caps Futura PTT renders larger and bolder than any other screen element, acting as both logo and page anchor
Hairline rule as sole spatial devicea full-width 1px black line is the only structural divider in the system
Typography-first identityJacquemus relies on Futura PTT's geometric authority to hold the page when photography is absent

Live at jacquemus.com

A snapshot of the brand in production. Hover the frame to scroll the page; click to visit.

jacquemus.com

Explore JACQUEMUS

Pick what you want to see — mockups, colors, typography, layout, or the full component list.

Surface

Page and card backgrounds.

Text

Headlines, body, captions, muted.

Borders & Hairlines

Dividers, outlines, structural rules.

JACQUEMUS design system FAQ

Common questions about JACQUEMUS's tokens, components, and how to use this DESIGN.md in your project.

Specs, directories, and component libraries that pair with this design system.

Browse all design systems

The full directory of DESIGN.md files on shadcn.io, with live mockups for each.

JACQUEMUS — official site

JACQUEMUS's public marketing site — the source of truth for the live tokens captured in this file.

The DESIGN.md specification

Google Labs' open spec for machine-readable design system files — the format this page is built on.