About Trello DESIGN.md
Curated by Dov AzencotUpdated Source trello.com
- Project Management
- Productivity & SaaS
Trello's homepage is the rare Atlassian-owned marketing surface that ships a square primary CTA — a `60px`-tall blue rectangle at `0px` border-radius reading "Get Trello for free", set against form inputs at `4.8px` and feature cards at `8px`. The voltage behind the rectangle is `#0065ff`, distinct from the older Trello Blue (`#0052cc`) that still carries link text and from the Atlassian blue family that lives in Jira. The canvas is white (`#ffffff`); ink commits to a deep navy (`#091e42`) that lands as text or border 423 times across the captured DOM — the page's load-bearing chromatic event after the CTA. Where most productivity homepages soften their primary action with a pill or a `12px` corner, Trello hard-cuts the rectangle.
The DESIGN.md file packages 19 color tokens, 12 typography styles, 5 corner radii, 9 spacing values, and 18 components. Colors split into ink grades (`#091e42` deep navy, `#172b4d` Atlaskit N900, `#000000` true black for icon strokes), surfaces (`#ffffff` canvas, `#f4f5f7` neutral pane, `#deebff` selected-blue tint), brand voltage (`#0065ff` CTA, `#0747a6` pressed, `#0052cc` link), and a mockup accent family (`#8777d9` purple, `#00c7e5` teal) pulled from the Inbox-Boards-Planner UI illustrations. The format follows the Google Labs DESIGN.md spec — token references like `{colors.brand-cta}` and `{typography.display-lg}` that designers and AI agents can both parse without a translation layer.
Feed the file to Claude, Cursor, or GitHub Copilot and the agent reproduces Trello's specific gate: a white canvas, navy headlines, Charlie Display weight 500 at the top, Charlie Text weight 400 below, and one square blue rectangle per fold. Reference the tokens directly inside Tailwind config, CSS variables, or paste the component block into a brand audit. The discipline worth studying is the refusal of pill geometry — Trello keeps Atlassian's typography and ink palette but inverts the radius convention so the CTA reads as a board card, not a chip. The square is the signal.
What makes it distinct
- Square-cornered primary CTA`#0065ff` rectangle at 0px radius against 4.8px inputs and 8px cards
- Navy ink dominance`#091e42` carries 423 text-and-border occurrences across the page
- Two voltages in tensionnew `#0065ff` brand blue for the CTA, legacy `#0052cc` Trello Blue for link text
- Atlassian-owned typographyCharlie Display 48px weight 500 hero, Charlie Text 19.2px weight 400 buttons
- Decorative accent palette in mockups`#8777d9` purple, `#00c7e5` teal, `#deebff` pale-blue inside Inbox-Boards-Planner illustrations
Live at trello.com
A snapshot of the brand in production. Hover the frame to scroll the page; click to visit.
trello.comExplore Trello
Pick what you want to see — mockups, colors, typography, layout, or the full component list.
Brand & Accent
Sparing, CTA-only voltage.
Surface
Page and card backgrounds.
Text
Headlines, body, captions, muted.
Borders & Hairlines
Dividers, outlines, structural rules.
Other
Specialty colors.
Trello design system FAQ
Common questions about Trello's tokens, components, and how to use this DESIGN.md in your project.
Related reading
Specs, directories, and component libraries that pair with this design system.
Use Trello in your project
One machine-readable file. Drop it into Claude, Cursor, or any AI tool that reads DESIGN.md.