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Microsoft Design System

Microsoft.com's marketing-home design system uses a single Microsoft Blue CTA, the 4-up Fluent product-tile grid, Segoe UI across every tier, and a 2px Fluent radius.

About Microsoft DESIGN.md

Curated by Dov AzencotUpdated Source microsoft.com

  • Productivity & SaaS

Microsoft.com's marketing home does something almost no other consumer-tech giant attempts: it commits entirely to the 4-up tile. The above-fold is a single dark hero block (a cinematic Xbox Game Pass Ultimate photograph filling the right two-thirds, the cobalt "Join now" CTA tucked at the lower-left) — and below it, every single band on the page is a 4-column row of Fluent product cards. Four tiles for the consumer-product row (Edge / Bing Wallpaper / OneDrive / Surface), four for the "For business" rail (Microsoft 365 Copilot / Visual Studio 2026 / Join the era of AI / Windows 365 Cloud PC), four for the bottom enterprise rail. Where Apple lays a single hero device per product page and Google constrains itself to three cards, Microsoft trusts the 4-column tile grid to do the entire navigational job — the page is a product catalog rendered as a wall of small windows.

The DESIGN.md file packages the system into a machine-readable spec for React tooling. Inside: 8 color tokens drawn from the inherited Microsoft Blue brand color (`{colors.brand-blue}` — wired as `--sc-card-link-color`), pure ink black, three gray tones tracking the Fluent ramp (Fluent Gray 130 for body text, Fluent Gray 90 for nav links, Fluent Gray 60 for secondary), pure canvas white, and a single light-gray surface for the "For business" band background. Eleven typography tokens cover Segoe UI from the 11px footer link up to the 37px hero h1 — every tier at weight 400 or 600 with normal letter-spacing, no negative tracking anywhere on the page. Radius is the tightest in the directory at 2px (11 of 12 occurrences) plus a single 50% icon-circle mask. Fourteen components cover the dark hero, the 4-up product tile, the photo-top + body + CTA pattern, the soft-gray "For business" rail, the four-column footer category grid.

Feed this file to Claude or Cursor and it will reproduce Microsoft's specific moves: dark cinematic hero with a tucked-corner cobalt CTA, 4-up Fluent product tile grid as the entire page rhythm, Segoe UI across every tier with no display family, 2px Fluent card radius, photographic top on every product tile. The tokens resolve cleanly without invention. The single move worth borrowing only if you have a deep product catalog is the all-4-up commitment — most teams with five or fewer products will look hollow trying to fill four columns.

What makes it distinct

  1. Single Microsoft Blue voltagethe cobalt #0067b8 carries every CTA, link, and Fluent card icon; 30 total occurrences with no second accent color
  2. Segoe UI everywhere11px footer up to 37px hero, weights 400 and 600 only, normal tracking across every tier; no display family
  3. Fluent 2px card radiusthe tightest rounding in the directory; every card, button, and badge uses 2px or nothing
  4. 4-up product tile gridMicrosoft Edge / Bing Wallpaper / OneDrive / Surface, then 4-up for-business row, then 4-up enterprise row; every band is the same 4-column rhythm
  5. Photo-top card patternevery product tile has a fixed-aspect photographic top, a two-line h3 + body row, and a single 40px-height cobalt CTA stacked beneath

Live at microsoft.com

A snapshot of the brand in production. Hover the frame to scroll the page; click to visit.

Screenshot of Microsoft's website at microsoft.commicrosoft.com

Explore Microsoft

Pick what you want to see — mockups, colors, typography, layout, or the full component list.

Brand & Accent

Sparing, CTA-only voltage.

Surface

Page and card backgrounds.

Text

Headlines, body, captions, muted.

Other

Specialty colors.

Microsoft design system FAQ

Common questions about Microsoft's tokens, components, and how to use this DESIGN.md in your project.

Specs, directories, and component libraries that pair with this design system.

Use Microsoft in your project

One machine-readable file. Drop it into Claude, Cursor, or any AI tool that reads DESIGN.md.

Download DESIGN.md